Internet Marketing

What is Internet Marketing?

Online Marketing is application of Internet and related technologies to accomplish the company's marketing objectives.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a services or product, supply information to potential consumers and to reach different geographical regions and niche markets.

CONSUMER centered marketing is the secret for success of any company. Concentrating on consumer needs and wants will help a company to please in fact to thrill its consumers more effectively and efficiently. Structure close relationships and retaining existing clients is really important since getting a brand-new customer is expensive than keeping the existing Online Video Marketing consumer.
Web marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is extremely crucial.

Internet Marketing Tools

Search Engine Marketing

Online search engine marketing is necessary because 85% of Internet internet users utilize online search engine to discover new websites. Research study reports show that the majority of online purchases originate from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

Email Marketing

E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the outcomes can be quickly determined. If we are to lease an E-mail list from an outdoors source the action rates will be around 1 %.

Affiliate Marketing

This is called the earnings sharing company model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Because you pay only for efficiency, affiliate marketing is risk totally free and cost efficient marketing. Affiliate marketing allows organisations to reach niche markets in a more expense effective way.

Banner Advertising

When its introduce for the very first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner advertising campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). The conversion rates are not satisfying banner marketing still considers as a reliable branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be utilized to get the word out about your organisation amongst the target audience. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of details about brand-new websites. Hotmail is one of the very first examples of Viral Marketing.

Publicity

Publicity is about developing awareness, constructing trust and credibility. Online press release distribution plays the primary role in this.

Browse Engine marketing is essential because 85% of Internet surfers use search engines to find brand-new sites. E-mail marketing can be used to drive sales, provide customer service and to construct close relationships with the clients. E-mail marketing is a cost reliable Internet Marketing tool and the outcomes can be quickly measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new sites.